ILGM and Leafly Launch U.S. Home Grow Tour to Empower Cannabis Cultivators Nationwide

“Our recent survey revealed that 48% of home growers view community as essential—not just for learning, but for finding a sense of belonging,” said Ernst Rustenhoven, CEO of ILGM. “This insight inspired us to create an immersive in-person experience that goes beyond selling seeds. Our goal is to empower people to grow, and build meaningful relationships within the cannabis home growing community

Tour Stops and Community Events

There’s something for everyone throughout the tour, with each stop designed to embody the local cannabis culture. At the center of it all is the ILGM Airstream, a mobile hub that captures the adventurous, free spirited home grower.

Los Angeles, CA | Rolling Loud | March 15-16

Kicking off the tour at Rolling Loud, ILGM will transform the festival experience with its branded Airstream, offering a vibrant hub for cannabis enthusiasts and music lovers alike. The activation will feature:

• Meet & Greet with special guest Koala Puffs  

• Hands-on growing workshopsclasses every hour

• Chill Zone to relax and recharge with friends 

Discover the art of cultivation, meet cannabis influencers, and get some good seed deals take home seeds to start your own cannabis journey—all while vibing with ILGM’s electric energy at Rolling Loud.

Palm Springs, CA | March 22-23

In honor of Women’s History Month, ILGM is popping up in Palm Springs for a weekend getaway tailored to female home growers. Partnering with local female artists and entrepreneurs, this activation blends education, entertainment and wellness with:

• Yoga workshop led by special guest TBA

• Cannabis Cocktail Mixer hosted by Leafly 

• Musical performance by local musician 

This mindfulness retreat is designed to inspire women to cultivate with confidence while promoting the creativity, resilience, and power of female growers.

Phoenix, AZ | March 29-30

ILGM is stopping in the heart of Arizona for an experiential activation designed to educate and inspire home growing enthusiasts while bonding over a shared love of the plant featuring: 

• Meet & Greet with special guest TBA

• Hands-on cultivation classes 

• Exclusive merch and giveaways 

As 4/20 approaches, guests can learn from cultivation experts, explore the benefits of home growing, and celebrate cannabis culture together.

Boulder, CO | April 5-6

Next up, home growers can embark on an outdoor adventure in the Rocky Mountains with ILGM dedicated to honoring the rich history of home growing. Activities include: 

• Consumption-friendly hike 

• Expert cultivation tips & tricks 

• Deep dive into ILGM’s brand evolution 

Guests can immerse themselves in nature, learn about cutting-edge cultivation techniques and enjoy the benefits of cannabis consumption.

Chicago, IL | April 12-13

ILGM lands in Chicago to celebrate the intersection of cultivation and culinary expertise. Known for its vibrant food scene, this stop explores how cannabis can enhance the culinary world through:

• Cannabis cooking demo led by local chef(s) 

• Terpene-infused food & beverage tastings 

• Home Grow 101 course led by special guest TBA 

This event combines Chicago’s love of food with cultivation expertise into one unforgettable experience. 

New York, NY | Mary Fest | April 19-20

Finishing the tour at Mary Fest, ILGM will highlight New York’s rapidly growing home grow community by activating alongside local cannabis influencers and grassroots leaders. This iconic event allows attendees to:

• Interact with industry leaders and discover the latest in cannabis products 

• Receive a free custom designed joint from a professional roller 

• Take home exclusive merch and starter seeds to begin your own cultivation journey

A 4/20 celebration like no other, this event merges the joy of cultivation with New York's booming cannabis culture.

Celebrating Home Growers 

As a massivean added bonus, ILGM is also giving away its tour-the Airstream that will host podcast recordings, live content creation, and exclusive giveaways throughout the tour. For more details and a chance to win, visit https://ilgm.com/resources/landing/home-grow-tour/rv-giveaway.  

Join the movement and become part of ILGM’s mission to cultivate one million home growers!  Sign up for exclusive updates and get expert growing tips at ILGM.com. Visual assets are available in the media kit. 

About ILGM

ILGM (I Love Growing Marijuana) prides itself on being the Home of the Growers. Since 2012, it has been empowering people to grow with premium seeds and expert advice, while building a thriving community. Combining over a decade of expertise with a passion for helping cannabis home growers of all levels achieve exceptional results, ILGM ensures that every seed reaches its full potential. From curious beginners to seasoned cultivators, ILGM is here to support every step of the growing journey. For more information, visit: ilgm.com/about.

Media Contact:
Madison Mullis
[email protected]